It’s undeniable that the one thing you need to succeed in your online business is traffic. And nothing beats free traffic. And where’s the best place to get free traffic? Google and other search engines.
How does Google give out free traffic?
The process works in a way that you have experienced many many times. You go to Google. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Turns out that the website you visit just got free traffic from the search engine. We will be discussing here how to get website traffic to you for free.
If you’re like most people you only click links on the first page or two. The truth is that this first page of results receives nearly all the clicks. And believe it or not, the first 3 results receive over 70% of the traffic.
So to get any significant amount of free traffic from Google, you really need to be on the first page. And that means you need to be “ranked” in the top 10 by Google. Which brings up..
What is search engine optimization?
Search Engine Optimization is a measure of how well Google and other search engines think your website matches the search terms people are typing into their search boxes. The intricate formula Google uses to figure this out is really only known by Google. There are several factors that we do know.
Before your website can begin gaining ranking, you have to alert Google to it’s existence. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Because Google already knows about these sites, it will follow the new links to you.
Twitter and Facebook updates are great places to put links to your site. These sites are very popular so Google indexes them multiple times a day. So your new link will get indexed very quickly.
After getting indexed, you need to work on your search engine ranking. Google has billions of pages indexed, so just getting into their database does not mean anyone will see you.
Here’s what’s important in ranking:
This is the SEO you do on your site itself. It’s critical that your page content is consistent with the keyword phrases you’re targeting. Clearly this article is about search engine optimization. One way Google figures this out is from the fact that it contains the term SEO. Another reason is because there are related words, like website traffic, too.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.
The next thing to consider is your links. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. The more inbound links you have the better your ranking will be.
Article spinning is a super easy way to get a bunch of inbound links. To use this technique you write articles related to the topic of your websites. Then create a bunch of different versions of it. Because you’re going to post a unique copy of it to lots of different websites. And quantity is the key here – so do lots and lots.
And lastly, it’s seems clear that Google expects important pages to be actively updated. You can’t just put up a page and leave it alone and expect it to rank well. So you need to update your pages often. RSS feeds are an easy way to keep your content changing.
Another great way to keep your page content fresh is to enable comments on it and allow others to discuss your page topic. This means you need to get real live people to your site, as well. Online forums are simple source of real live visitors.
Create profiles on lots of forums about your site’s topic. Visit often and make posts. Always include a link back to your site. This will get your more inbound links. And it will also get real visitors to your site.
Each step listed above is critical. However, writing a bunch of different articles on the same topic. Setting up tons of profiles on forums. And posting your articles and comments takes a lot of time. And you’re already too busy, so you mostly likely will never do any of it.
Fortunately, you can get rank builder software to do all the grunt work for you. So, use your time wisely and automated to tedious tasks. And then you’re sure to get it done. And if you don’t do it, you simply will not ever get free traffic from Google.