How and why to build an email list

Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. The big money is in online list building. List marketing is probably the most powerful way to create a profitable home based business. You must learn how to build a list in order to reach your potential.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. The best way to reach someone more than once is by making them a part of your subscriber list.

Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. That increases your credibility, producing more sales.

How to do it

List building is an easy home based business strategy and it all starts with a squeeze page. A squeeze page is a landing page designed with a single purpose. It should convince readers to sign up for your list. Nothing else really matters.

Most of the time, people encourage sign ups by offering a free gift to new subscribers. You can use this proven approach to build yourself a serious.

A great inducement isn’t enough to get the best results, however. It’s also critical to put together a squeeze page in the right manner. There are certain squeeze page strategies that produce the best results. You should adopt those winning strategies. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.

Second, you’ll need to write a short, powerful message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.

You will dramatically improve your business by using these email list building secrets. The best marketers in the business rely on list building for a reason. The money really is in the list!