Top 10 List Sneaky Things #5 & 6
We’re up to numbers 5 & 6 of my Top 10 List of tricky tactics that internet marketing uses to extract every penny they possibly can out of our thread bare pockets.
5 – The “48hrs Price Rise” Ploy
I got one email from a “guru” back last week with this subject line – “WordPress API Video + 48hour subscriber special offer…” and I like what this guy has to offer so I checked it out.
The excellent (& Free) article with valuable information can be found here – WordPress API Video. I checked out the offer in the email also and thought to myself that it was probably old blog submitting software that had been repackaged and updated so wasn’t going to purchase it even at the 48hr pricing blast. He had it listed as $97 now for $27. That was back on Aug. 11…
Then I got another email from him the next day, Aug. 12, saying that I only had 24hrs left on that “special”.
I went back to check on it today (Aug. 17) and whaddayaknow… it is still at $27. Hmmmmmmm!
6 – Overal Pricing Of Products
Let me ask you this… if you were to walk in to Chapters or any major book retailer and look for a hard cover book on say… “How To Manage Your Business”… and it is over 300 pages. How much would you expect to pay for it? $29.95… $21.95… $19.95… maybe $11.95 Right?? (I did check and couldn’t find many hardcover books over that $24.95)
Heck even if you were to buy the soft cover version, it would probably be no more than $11.95 to $14.95 and most of them would be under $10.
In fact… you can go to Amazon.com and buy a famous Internet Marketer’s paper version of a topic or book you’ve seen offered in an online ebook version for $15.00 or LESS (see here – Mike Filsaime)
And to make things worse… if you look carefully at that Amazon.com page, you will see that a lot of IM marketers/authors are now taking advantage of that exploding Kindle ebook reader market. And the prices for Kindle books is even less (obviously should be…!) than their paper versions.
So why the heck are we paying $47 for a new ebook online? HELLO…?? What is up with this? This is akin to the difference between ladies haircuts and mens cuts… why is there that $50-100 difference in price? Short hair on a gal is the same short hair on a guy… long haired guys still pay less than long haired women. Even a “styled” men’s haircut is much less than any simple haircut for a woman.
I for one can’t figure out why we are paying such high prices for something that in the “real world” would be sold in a department store and as a real, tangible, touchable object for 25% of what we dummies pay for online… is it simply the hype or are we just total lemmings when it comes to purchasing these types of products?
Go figure, eh?
More goodies in the next few days!
Why don’t you let me know what YOUR Top 10 or even Top 2 beefs are in the comments below?